The Project Factory is a digital production company that specialises in innovative and sustainable solutions across the online, mobile and gaming space.
The brand refresh aimed to showcase the company’s creativity and diverse thinking in a professional manner. As the name suggests, the client also wanted to be seen as producers of a high volume of good quality work.
After a successful workshop session with the company, three important points were raised. The identity needed to:
Have a progressive nature to reflect the attitude of the company
Blur the line between professional practice and fun.
Offer a diverse range of application
The new brand is inspired by a rubix cube, introduced to reflect the communication and connections that the company has to offer, as well as referencing a basic iteration of anything digital; the pixel.
Included in the brand update was a moving asset suite comprising of 24 symbols. This graphic language acts as a metaphor for the cogs of the factory turning, and are used to reflect the playful nature of the brand.