Services

Brand Identity
Retail
Print

Sage Sydney is a retail store dealing in clothing, jewellery, and retro sourced accessories. With a relocation from Bondi to Surry Hills, the branding needed a refresh to reflect the new direction and growth of the business.

Services

Brand Identity
Retail
Print

The brand took inspiration from various vintage labels and tags, to create dynamic look and feel that reflected the nature of the in-store collection.
A system of custom letterforms was created, with the ability to mix and match different letters to form multiple iterations of the word ‘sage’. As the business grows then, more letters are able to be designed and integrated into the brand suite.

Store signage and display reflected this concept, with each letter fitted to a slide rail so that the letters could be displayed on rotation.
Stamps, business cards, swing tags, display signage, and carry bags were also rolled out across the store.

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