The brand took inspiration from various vintage labels and tags, to create dynamic look and feel that reflected the nature of the in-store collection.
A system of custom letterforms was created, with the ability to mix and match different letters to form multiple iterations of the word ‘sage’. As the business grows then, more letters are able to be designed and integrated into the brand suite.
Store signage and display reflected this concept, with each letter fitted to a slide rail so that the letters could be displayed on rotation.
Stamps, business cards, swing tags, display signage, and carry bags were also rolled out across the store.