Services

Art Direction
Campaign Development

Mother’s don’t necessarily show their love in grand gestures, they do it every single day in the little things. For this UK Mother’s Day campaign, we wanted to make a big deal out of the little things.

Services

Art Direction
Campaign Development

In the leadup to Mother’s Day we asked the Etsy community to share their #everydaymum moment on Twitter, Facebook, Pinterest and Instagram. Each day a winner was chosen, and we had a day to creatively respond to the moment. The design needed to be relatable and engaging, as well as obviously built in an incredibly short time frame.

Looping in the whole team between Brooklyn and Berlin, each design team member was assigned a day across two weeks to create a quote. An identical photo space was set up in both studios, including a range of crafting materials accompanied by a laser cut set of Etsy’s brand typeface.
Final images were widely shared with and among the community across various social channels.

Team

Creative Direction – Julia Hoffmann
Marketing, Stategy – Caroline Drucker
Art Direction – Daniel Dittmar
Lead Design – Nicole Licht
Design (shown) – Anda Corrie, Susi Vetter, Melissa Deckert, Lyanne Dubon, Jenny Kutnow, Julia Hoffmann, Alina Melnikova
Project management – Eva Green

Employment

Work done whilst employed by Etsy

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Team

Creative Direction – Julia Hoffmann
Marketing, Stategy – Caroline Drucker
Art Direction – Daniel Dittmar
Lead Design – Nicole Licht
Design (shown) – Anda Corrie, Susi Vetter, Melissa Deckert, Lyanne Dubon, Jenny Kutnow, Julia Hoffmann, Alina Melnikova
Project management – Eva Green

Employment

Work done whilst employed by Etsy