Services

Art Direction
Brand Strategy

Core Team

Art direction – Daniel Dittmar
Producer, project management – Ingrid Meijer

Etsy needed a contemporary set of images to use as an introduction to media and press across its core markets, something to create excitement and arouse curiosity. This was a pilot project to inform Etsy’s 2016 media approach, with verticals for exploration including Fashion, Christmas, Gourmet, Interiors, and Wedding.

Services

Art Direction
Brand Strategy

Core Team

Art direction – Daniel Dittmar
Producer, project management – Ingrid Meijer

team (fashion)

Photography – Sabrina Bongiovanni
Styling – Thomas Vermeer
Talent – Eline @ Spsmm

Products in context are a powerful way to tell a story about a particular time and place, ultimately in order to create an inspirational and relatable response. Using one set of images across three continents and seven countries sets a definitive framework of approach, taking into consideration global trends, shipping logistics, and of course a strong narrative that needed to come into play.

team (fashion)

Photography – Sabrina Bongiovanni
Styling – Thomas Vermeer
Talent – Eline @ Spsmm

team (Christmas, Gourmet)

Photography – James Stokes
Styling – Nicole Huisman
Food styling – Ajda Mehmet

Working with input from the Etsy International PR teams, images for each vertical were crafted out together with various creative talent. Each shoot uses people, products and spaces from the Etsy community, basing the approach on one of the company’s core values; ‘keep it real’.

team (Christmas, Gourmet)

Photography – James Stokes
Styling – Nicole Huisman
Food styling – Ajda Mehmet

Team (Wedding)

Photography – Hanke Arkenbout
Styling – Hanneke van Leeuwen
Food styling – Ajda Mehmet
Hair & make-up – Kitty van Drunen
Botanics – Susanne Vuijk

The resulting images were used across Etsy social channels, in-person events, and long lead press.

Team (Wedding)

Photography – Hanke Arkenbout
Styling – Hanneke van Leeuwen
Food styling – Ajda Mehmet
Hair & make-up – Kitty van Drunen
Botanics – Susanne Vuijk

It is a rarity actually to find someone who has both creative and analytical skills, but Daniel has it all. He has that helicopter view to never miss a dot on the i and delivers a very aesthetic and contemporary visual result. Daniel is incredibly bright, talented, and creative, I would love to work with him again. “

– Ingrid Meijer (Producer, Production)

Employment

Work done whilst employed by Etsy

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Employment

Work done whilst employed by Etsy