The Etsy Design Awards celebrates the creativity of the Australian maker community, aiming to open up the community and acquire new sellers, as well as position the brand ‘beyond craft’. Etsy sellers were recognised for their work across six categories: Community’s Choice, New Talent, Business As Unusual, Art & Illustration, Home & Living, and Fashion & Accessories.
Print & Packaging
Drawing inspiration from the Good Design movement, in particular the Ray and Charles Eames ‘House of Cards’ construction game, the Etsy Design Awards delivers a contemporary aesthetic using colour, typography, and supplementary graphic assets to create a flexible and systematic approach. The trophy itself reflects the spirit of the awards; something the winners could build themselves.
Winner photography was further refined and developed with the help of Lauren Bamford and Jacinta Moore. Products are styled and shot in a bold and contemporary environment to complement the graphic language in use across media and press post-competition.
Working with Daniel on the inaugural Etsy Design Awards was a great experience. He delivered a clever and modular creative in response to a layered, challenging brief, contributing to the success of the project which has since been rolled out in multiple markets.”
– Dana Nikanpour (Marketing & Partnerships, Etsy)
Art direction – Daniel Dittmar
Design – Daisy Lumley, Ashley Leder
Project management – Jenny Zegenhagen
Illustration – Jing Wei
Digital – SociMedia
Photography – Lauren Bamford
Styling – Jacinta Moore