Services

Art Direction

As one of the most popular categories on Etsy.com, Art offers a range of purchase options from giclee prints to panoramic photographs, intricate digital designs, and fine art.
This outdoor campaign was designed to engage the Australian art community, buyers and creators alike.

Services

Art Direction

The project took place across Melbourne, Sydney, and Brisbane, and highlighted affordable Australian art prints on Etsy. It launched with an open submission call to creatives, and rolled out with two phases. The first included teaser posters showcasing only the selected winning creative; the second phase included an additional poster letting people know where they came from and how to purchase them.

Team

Art direction – Daniel Dittmar
Design – Susi Vetter
Project management – Jenny Zegenhagen
Artists – Kitiya Palaskas, Lil Spaces, Tara Spicer Art, Min Pin Shop, Sarina Diakos

Employment

Work done whilst employed by Etsy

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Team

Art direction – Daniel Dittmar
Design – Susi Vetter
Project management – Jenny Zegenhagen
Artists – Kitiya Palaskas, Lil Spaces, Tara Spicer Art, Min Pin Shop, Sarina Diakos

Employment

Work done whilst employed by Etsy